Loading
As Seen in The Wall Street Journal and Harvard Business Review
Meta Ray-Ban Stories Smart Glasses - Failure Museum

Launched in 2021 one month before changing its name from Facebook, Meta’s Smart Glasses allowed users to take photos and listen to music with the frames of their glasses.  However, less than 10% of glasses were actively used by purchasers. Among the top causes of poor user experience were issues with connectivity, problems with some of the hardware features including battery life, inability for users to import media from the devices, and issues with the audio on the product and problems with voice commands for the smart glasses. Plus, as a company that makes nearly all its money from advertising, there have been concerns about how images captured with the glasses will be used since Meta has had a long history of privacy concerns.

Picture of Sean Jacobsohn

Sean Jacobsohn

Shopping Basket