Launched in 2011 right after Eric Schmidt became the new Google CEO, Google+ went head-to-head with Facebook who launched 7 years earlier.
Google saw that Facebook was consuming progressively more of users’ time. However, people preferred Facebook to Google+ because Google’s approach to social wasn’t fun, while all people’s friends were already on Facebook not Google+. Google assumed its Google+ users would enjoy spending time organizing their information just as Google was helping organize the world’s information.
