McPizzas came out in the late ’80s as a family-sized pie. They were eventually reduced to individual-sized pies, but even with the change in measurements, the cook time was still too long for McDonald’s taste.
Pizza took 10 minutes to cook, even with special ovens. That wait time completely clashed with the “fast food” expectation and slowed down drive-thru lines, frustrating both customers and franchisees.
Meanwhile, reviews were mixed about the taste and they were late the the pizza game competing against Domino’s, Pizza Hut, and Little Caesars Pizza.
