Olestra

Olestra

In 2000, chips with Olestra had 50% fewer calories but the body could not absorb the substance, which caused gastric cramps and diarrhea.

New Coke - Failure Museum

New Coke

In 1985, Coca-Cola reformulated Coke because they were losing market share to the sweeter tasting Pepsi-Cola.  Consumers rejected New Coke as they had a deep emotional attachment to the original Coca-Cola.  New Coke was discontinued 79 days after it’s release.

Busch

Busch Light Apple

Seasonal beer that hasn’t had the staying power of summer favorites like Leinenkugel’s Summer Shandy led to it’s demise in 2022.

Zima

Zima

In 1993, was lighter than beer but wasn’t a wine cooler; was too feminine for their male audience.

Segway

Segway

In 2020, Segway was banned from sidewalks and roads in many countries because it did not fit any existing categories, nor could they solve a problem for a clearly defined audience.  Segway targeted everyone in their marketing strategy, but most people didn’t need an alternative to walking or biking. 

Billy Beer

Billy Beer

In 1978, created by Jimmy Carter’s brother Billy, who preferred Pabst Blue Ribbon over his own beer.

Orbitz

Orbitz

In 1997, the Orbitz fruit drink featured brightly colored balls of gelatin floating inside and some compared it to a lava lamp.  It was short-lived and after its demise, a travel company bought the name and continues to operate as Orbitz to this day.