Was the largest company in the world & accounted for half the world’s trade; recurring problems with finances led to it’s demise in 1874.
Midwest Express
In 2010, deteriorating safety record and financial difficulties led to eliminating 2X2 seating and gourmet meals
Enron
Enron’s downfall was caused by widespread accounting fraud, where executives used complex schemes and special purpose entities to hide billions in debt and inflate earnings, making the company appear more successful than it was. This deception led to its collapse in December 2001, the largest bankruptcy in U.S. history at the time, resulting in massive losses for employees and investors after the company had peaked at a $70B market cap. The scandal also led to the downfall of Enron’s auditor, Arthur Andersen, and spurred the enactment of the Sarbanes-Oxley Act (SOX) to prevent similar corporate misconduct.
Burger King Cheeseburger Set
Promotional items sold to consumers who loved Burger King in 1985.
Laverne & Shirley Secretary Set
In 1978, the set depicts two brewery workers as secretaries; if it’s a role play item what’s with the tiny, useless book case?
Olestra
In 2000, chips with Olestra had 50% fewer calories but the body could not absorb the substance, which caused gastric cramps and diarrhea.
New Coke
In 1985, Coca-Cola reformulated Coke because they were losing market share to the sweeter tasting Pepsi-Cola. Consumers rejected New Coke as they had a deep emotional attachment to the original Coca-Cola. New Coke was discontinued 79 days after it’s release.
Busch Light Apple
Seasonal beer that hasn’t had the staying power of summer favorites like Leinenkugel’s Summer Shandy led to it’s demise in 2022.
Zima
In 1993, was lighter than beer but wasn’t a wine cooler; was too feminine for their male audience.
Segway
In 2020, Segway was banned from sidewalks and roads in many countries because it did not fit any existing categories, nor could they solve a problem for a clearly defined audience. Segway targeted everyone in their marketing strategy, but most people didn’t need an alternative to walking or biking.