Promotional items sold to consumers who loved Burger King in 1985.
Laverne & Shirley Secretary Set
In 1978, the set depicts two brewery workers as secretaries; if it’s a role play item what’s with the tiny, useless book case?
Olestra
In 2000, chips with Olestra had 50% fewer calories but the body could not absorb the substance, which caused gastric cramps and diarrhea.
New Coke
In 1985, Coca-Cola reformulated Coke because they were losing market share to the sweeter tasting Pepsi-Cola. Consumers rejected New Coke as they had a deep emotional attachment to the original Coca-Cola. New Coke was discontinued 79 days after it’s release.
Busch Light Apple
Seasonal beer that hasn’t had the staying power of summer favorites like Leinenkugel’s Summer Shandy led to it’s demise in 2022.
Zima
In 1993, was lighter than beer but wasn’t a wine cooler; was too feminine for their male audience.
Segway
In 2020, Segway was banned from sidewalks and roads in many countries because it did not fit any existing categories, nor could they solve a problem for a clearly defined audience. Segway targeted everyone in their marketing strategy, but most people didn’t need an alternative to walking or biking.
Billy Beer
In 1978, created by Jimmy Carter’s brother Billy, who preferred Pabst Blue Ribbon over his own beer.
Orbitz
In 1997, the Orbitz fruit drink featured brightly colored balls of gelatin floating inside and some compared it to a lava lamp. It was short-lived and after its demise, a travel company bought the name and continues to operate as Orbitz to this day.
Pro Thumb Wrestling
Created in 2009, consumers realized it’s easier to thumb wrestle with just your thumbs.