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As Seen in The Wall Street Journal and Harvard Business Review
Yugo - Failure Museum

Discontinued in 2008, the Yugo was a small car made in the former nation of Yugoslavia that survives in the American consciousness as the ultimate automotive failure. Poorly engineered, ugly, and cheap, it survived much longer as a punch line for comedians than it did as a vehicle on the roads.

Picture of Sean Jacobsohn

Sean Jacobsohn

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