In 1974, the “Ten Cent Beer Night” promotion by the Cleveland Indians was meant to improve attendance by offering cups of beer for just 10 cents, a substantial discount on the regular price of 65 cents. There was a limit of six beers per purchase but with no limit on the number of purchases made during the game. Massive alcohol consumption led to fans lighting firecrackers, streaking across the playing field, and rushing the field to cause a riot. The game was forfeited in the Texas Rangers’ favor due to the mob’s uncontrollable behavior.
