As Seen in The Wall Street Journal
10 cent beer night - Failure Museum

In 1974, the “Ten Cent Beer Night” promotion by the Cleveland Indians was meant to improve attendance by offering cups of beer for just 10 cents, a substantial discount on the regular price of 65 cents. There was a limit of six beers per purchase but with no limit on the number of purchases made during the game leading to 60,000 cups of beer sold to a crowd of 25,134. Massive alcohol consumption led to fans lighting firecrackers, streaking across the playing field, and rushing the field to cause a riot. The game was forfeited in the Texas Rangers’ favor due to the mob’s uncontrollable behavior.

Picture of Sean Jacobsohn

Sean Jacobsohn

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