As Seen in The Wall Street Journal
Tata Nano - Failure Museum

Launched in 2008, the Tata Nano was a microcar intended to appeal to current riders of motorcycles and scooters. Announced as the most affordable production car in the world, the price was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low cost Indian labor. This led to reductions like the passenger’s side wing mirror, one wiper blade, only three lug nuts per wheel or removal of the fuel filler cap from the tank. Sales were far below expectations due to early instances of the Nano catching fire and the perception of the car being unsafe and lacking quality due to cost cutting

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Sean Jacobsohn

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