Four Loko - Failure Museum

Four Loko

In 2005, Four Loko, aka the blackout-in-a-can, was banned by the FDA. Created in a fraternity basement, Four Loko provided the equivalent of 4 glasses of wine and a couple of Red Bulls - a potent recipe.


Busch Light Apple

Seasonal beer that hasn’t had the staying power of summer favorites like Leinenkugel’s Summer Shandy led to it's demise in 2022.



In 1993, was lighter than beer but wasn’t a wine cooler; was too feminine for their male audience.