When Diet Coke launched in 1982, it instantly became Coca-Cola’s flagship diet brand. Diet Coke tasted more like regular Coke and had a broader marketing push. Once Diet Coke exploded in popularity, TaB became redundant inside Coca-Cola’s portfolio. In addition, TaB was sweetened with saccahrin, which had a metallic aftertaste and studies linked it to cancer in lab rats.
