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Starbucks Liqueur - Failure Museum

Launched in 2004 with Jim Beam, Starbucks Liqueur was sold in restaurants, bars and retail outlets since Starbucks was not licensed to sell alcohol. It seemed like a natural match since nearly 50 percent of Starbucks patrons already consumed coffee liqueurs, more than nine times the national average.

A couple other failed experiments were in 1995, when Starbucks and Dreyer’s Grand Ice Cream developed Starbucks Ice Cream and in 1996 when Starbucks Frappuccino coffee drinks were introduced in partnership with Pepsi-Cola Co.

Sean Jacobsohn

Sean Jacobsohn

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