As Seen in The Wall Street Journal
Starbucks Chantico - Failure Museum

Released in 2005, Chantico was available at Starbucks for less than one year before the company pulled it from its menus. Chantico was Starbucks’ version of drinking chocolate which was made by steaming cocoa butter and whole milk, making it extremely decadent, sweet, and rich. It wasn’t necessarily the flavor that was the culprit of its short-lived availability, it was the fact that Chantico was not customizable, which, in the eyes of Starbucks fans, is far from ideal. Customers of the Seattle-based business know they can swap milk, syrups, sizes, and even the sugar content of any of their favorite drinks, but you couldn’t even order a larger size of Chantico; it was six ounces or nothing at all — and no extra flavorings.

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Sean Jacobsohn

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