Sony Reader was launched in 2006, one year before Amazon’s Kindle. Sony spent more than twice of what Amazon spent on measured media, but it lost mind share by not sustaining its marketing, and failing to highlight its product superiority. Sony never offered a compelling reason to buy, there weren’t enough titles, and their store was not that easy to use. Kindle jumped them with a wireless product with a larger array of titles available, backed with strong advertising and good PR.
