Launched in 2012 and discontinued in 2016 after venture capital interest in wearables declined, the Narrative Clip was one of the pioneers of the idea of lifelogging. It was a small wearable camera that could automatically take a picture every 30 seconds whilst being worn throughout the day. At the end of the day the Clip uploads the photos and videos it made into the vendor’s cloud service, where they are processed and organized into collections called Moments, available to the user through a web client or mobile apps. The Moments or individual photos and videos can be shared through other apps or through the company’s own social network.