Launched in 1993, McStuffins were McDonald’s attempt at a stuffed pita sandwich. People are in a burger-and-fries mindset at McDonald’s so it was hard for consumers to get excited about deli food, while they were hard for kids to eat. In addition, pitas slowed things down since they dry out fast, tear easily, need warming to be soft, and stuffing them cleanly takes more time that stacking a bun.
