Launched in 1991, McDonald’s soup didn’t match the fast, indulgent, and handheld identity people expect. Soup slowed service and takes more labor since it requires heating and holding at the right temperature, ladling and careful handling, and extra packaging (bowls, lids, spoons). Unlike fries, onion rings, and chips, soup isn’t an easy add-on sale to burgers, fried chicken, and nuggets.
