Launched in 2011 and discontinued in 2018, Lytro pioneered light field camera technology. Lytro’s primary innovation was the ability to refocus images after they were taken, but this feature didn’t resonate with a broad audience. Lytro targeted the “prosumer” photography market, but their products didn’t offer the image quality or features that professionals demanded, nor did they appeal to casual photographers especially at its $1600 price point.
