Launched in 2017, Kleenex Daily Cleansing Cushions were designed for a broad market of people who would clean their face. Instead the only buyers used the cushions for beauty care.
For the beauty market they were “every day cleansing pads that come in a sleek dispenser for easy travel. Liquid cleansers can be messy and ineffective, often requiring a makeup remover to get rid of stubborn dirt. Most exfoliating scrubs are way too harsh for the delicate skin around our eyes. Kleenex addresses all of your cleansing problems. After all, washing your face really is the most important step in your skincare routine.”
