Breakfast Mates were a breakfast product launched by Kellogg’s in 1998, designed for busy families. Each package included a serving of cereal in a plastic bowl, a 4-oz serving of reduced-fat milk, and a plastic spoon. The product aimed to provide a convenient breakfast solution for children to prepare their own meals while parents were away. However, it faced significant backlash from consumers, particularly due to the use of warm milk, which many found unappealing.
