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Juicero - Failure Museum

The Juicero Press, a Wi-Fi-enabled kitchen appliance that squeezed juice out of pre-packaged pouches, finally hit the market in 2016 after three years of development and nearly $100M of capital raised. Only a year later, Bloomberg released an article that showed that you could simply squeeze the juice out of the pouches using your bare hands. Not only that, but the juice would come out much faster than when using a machine and would basically yield the same amount.

Sean Jacobsohn

Sean Jacobsohn

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