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Fruit Stripe - Failure Museum

In 2023, Fruit Stripe, which was launched 54 years ago was known for its fruit-inspired flavors and zebra-print product was discontinued. The gum came in five flavors: Wet n’ Wild Melon, Cherry, Lemon, Orange and Peach. Each pack came with a temporary tattoo of its mascot, Yipes the Zebra. They considered many factors before coming to this decision, including consumer preferences, and purchasing patterns – and overall brand trends for Fruit Stripe Gum.

Sean Jacobsohn

Sean Jacobsohn

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