In 2015, Fab.com, a design-focused e-commerce site, sold to PCH for $15M after it had raised $469M and peaked at a $1.3B valuation. Fab featured and sold third-party items from small design shops all over the world using a flash-sales model. To counteract potential competition, Fab spent $100M to expand into Europe before they built a repeatable model in the US. In addition, they moved away from their core of flash-sales leading to buying a warehouse to hold inventory, greatly expanding their SKUs, and creating their own products.
