In 2023, Dyson launched a head-mounted, fan-powered personal air purifier with headphones. It squirts a smooth stream of “clean” air across the wearer’s mouth and nose. Dyson started working on this years before the COVID-19 pandemic. They had confidence this would be a hit after already disrupting the hand dryer, vacuum, indoor air purification, and hair product markets with its unique engineering.
However, they were embarrassing for people to wear in public, while were too heavy and emitted a loud fan noise.
