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As Seen in The Wall Street Journal
Disco - Failure Museum

In 2023 and after 4 years of operation, the men’s skincare brand Disco shut down. They didn’t do enough customer research prior to building the product, it was tough getting men to change behavior, they focused on expensive paid ads for distribution, and their high debt load delayed making tough decisions for the business.

Picture of Sean Jacobsohn

Sean Jacobsohn

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