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As Seen in The Wall Street Journal and Harvard Business Review
Cruise - Failure Museum

Launched in 2016 and discontinued in 2024, GM ended robotaxi development of its money-losing Cruise business, a blow to the ambitions of the largest U.S. automaker which had made the advanced technology unit a top priority. GM invested more than $10B on Cruise and still couldn’t keep up with the competitors such as Waymo and Tesla. Meanwhile, safety incidents involving Cruise’s fleet however kept putting the company at odds with regulators.

Picture of Sean Jacobsohn

Sean Jacobsohn

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