Launched with 5 stores in 2023 and discontinued in 2025, CosMc was a beverage-focused spinoff restaurant concept of McDonald’s. It provided “otherworldly” specialty beverage ideas to compete in the category with Starbucks, Dutch Bros., and Dunkin’. Gen Z had become increasingly interested in beverages like bubble tea, functional soda, and colorful energy drinks. However, the unique and customizable drinks offered at CosMc’s proved difficult to replicate within the operational constraints of a typical McDonald’s restaurant.
