ComputerLand was one of the largest personal computer retailers in the world in the 1980s, but it collapsed in the early 1990s. In the early PC era customers needed help choosing and installing computers so ComputerLand focused on distribution through specialized dealers. But by the late 1980s PCs became simpler and more standardized so consumers began buying from big-box retailers and mail-order sellers such as CompUSA, Best Buy, and Dell. Those retailers sold PCs cheaper and at higher volume than ComputerLand was able to.
