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As Seen in The Wall Street Journal and Harvard Business Review
Cocaine Energy Drink - Failure Museum

Released in 2007, this energy drink was pulled from shelves in the US because of its suggestive name. The FDA decided that Cocaine was “illegally marketing the drink as both a street drug alternative and a dietary supplement.” The drink is still sold in Europe under its original name.

Picture of Sean Jacobsohn

Sean Jacobsohn

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