Discontinued in September 2024 and only 6 months after its release, Coca-Cola Spiced was unable to attract younger drinkers. Spiced was created to attract Gen-Z drinkers, who have a thirst for punchier flavors. Coca-Cola expected the drink would become a permanent flavor since their research found an increase in consumer willingness to try a spiced beverage. Lack of awareness of this new offering and confusion about the flavor contributed to its lackluster sales.
