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As Seen in The Wall Street Journal and Harvard Business Review

Launched in 2009, Buckyballs were small, powerful magnetic spheres marketed as an addictive desk toy for adults. However, they were small, colorful and appealing to children, who sometimes swallowed the extremely powerful neodymium magnets. If children swallowed multiple magnets, they could attract each other through intestinal walls requiring emergency surgery.

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Sean Jacobsohn

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