In 2008, Blackberry Storm was RIM’s first attempt at an iPhone rival. Here’s where they went wrong: virtually every single one of the 1 million phones shipped were faulty and needed to be replaced. Blackberry knew the device had major issues, but felt it was better to release a flawed product than nothing at all. RIM employees referred to it as the “Sh*t Storm.” Verizon wanted RIM to pay $500M to cover the carrier’s losses.
