Released in 1995 and discontinued in 1997, Apple Pippin was directed at the home market as “an integral part of the consumer audiovisual, stereo, and television environment.” Apple produced 100,000 units of Pippin console and only 42,000 were sold. The console was a gaming, web browsing, and educational device that wasn’t appealing to the consumers. The Pippin platform was named for the Newtown Pippin, an apple cultivar, a smaller and more tart relative of the McIntosh apple (which is the namesake of the Macintosh).
Apple licensed the Pippin technology to third-party companies. Bandai Company Ltd. developed the ATMARK and @WORLD models, and focused them on the gaming and entertainment business in Japan, Canada, and the United States.
