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As Seen in The Wall Street Journal and Harvard Business Review
McHotDog - Failure Museum

The McHotDog was a short-lived hot dog introduced by McDonald’s in 1995. It famously went against the wishes of McDonald’s founder Ray Kroc, who had a strong aversion to hot dogs. McDonald’s built its global reputation on burgers, fries, and consistent fast service. Preparing hot dogs didn’t mesh well with McDonald’s highly optimized kitchens. Plus sales were slow as customers didn’t see it as a must-have choice compared to McDonald’s core menu items.

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Sean Jacobsohn

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