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As Seen in The Wall Street Journal and Harvard Business Review
McRib Sandwich - Failure Museum

Launched in 1981 and discontinued in 1985, McRib was launched as a response to a chicken shortage for McNuggets. Many people tried it once but most didn’t come back for another since it was too sweet, too sloppy, and had a weird texture. Plus it required more labor due to is own sauce process, while was messy to assemble and created more cleanup.

Picture of Sean Jacobsohn

Sean Jacobsohn

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